With the holidays approaching, more companies will turn to the web to take advantage of digital trends such as increased online traffic, services requests, sales, and business in general. Here are the top four essential digital trends that will get you into the new year with less stress.
Personalization via Chatbots
Most website visitors consider live chat very useful and confirm that websites with a live chat function improve business outcomes and reduce stress levels related to customer support. On top of that, every day we’re seeing more and more leading business websites with automated or live virtual chat functionality, allowing website users to find solutions immediately.
Read here to learn more about the benefits of live chat, or check out ClikCloud’s chat bundles if you’re ready to give it a go.
Facebook and Instagram Stories
Facebook and Instagram have a handy feature where you create stories attached to your company’s social media page on these platforms. For those of you wondering what a social media ‘story’ is, it functions much like the social media platform Snapchat, where you can capture unique photos and videos and upload them temporarily to your account.
Not only does it strengthen your brand identity, but it’s also a great way to grow interactivity between your brand and audience, and features like private messaging and ‘viewed by’ allow for personalized interaction and insight on who’s watching. If you’re short on visual content ideas to share on social media, consider sharing interesting parts of your company culture, special offers, educational content, and a behind-the-scenes look at services.
Mobile Responsive User Experience
Research shows that more than half of shopping-related searches happened on mobile devices. What’s more, conversions fall by up to 20% for every one-second delay of mobile page load time. These statistics reinforce the fact that mobile-based searches and responsive websites have become the new standard; for most businesses, not having a mobile responsive website is as risky as having no website at all.
If you’re not sure whether your website is mobile friendly then take a look at it via your smartphone right now. Is your website easy to navigate? Do the images load? Do they resize to suit the screen you’re using? Are the buttons working? If you’ve answered “no” to any of these questions then there’s a good chance that your website isn’t mobile responsive. Contact us for help.
SEO and Content Marketing
Search Engine Optimisation and Content Marketing will never go out of fashion, however, with ever-developing search algorithms and user interface formats, there are always new techniques and best practices we should be aware of. For advice on ‘what not to do’ when it comes to SEO this season – check out our most recent online marketing blog here.
Get your digital marketing strategy ready for the holidays. At ClikCloud we are ready to help with all of your Website, blog, email marketing, and social media needs.