You know that digital marketing has become increasingly important, but you may not know how to get started. Or, you may have ideas for what you want to do, but the path forward isn’t clear. Perhaps you have a solid plan, and have started doing some digital marketing, but are looking to bring it to a new level. Read on to learn what should be part of a strong digital marketing strategy.
Create Quality Content
Although digital marketing has taken off in recent years, some things remain the same. Quality content, which is relevant, interesting and timely, is a good foundation for your plan. Make sure your content is fresh, interesting and interactive, with a clear call to action. Such calls to action can include resource downloads on your page, or a clear way for an individual to subscribe to your newsletter or email marketing campaign. Include graphics and content that can be easily viewed on any mobile device, for people checking in away from the office.
Make Your Site Mobile-Friendly
Once you have your content ready, make sure your website content and graphics can be easily viewed on a mobile platform. Your website must be optimized to be viewed on laptops, tablets or mobile phones. In an article by CompTIA, it is predicted that mobile optimization will go from a “nice-to-have” to a must for a successful digital marketing strategy.
Reach Customers in New Ways
While basics remain the same, new ways of interacting with customers are coming to the fore. One such rising trend is the use of video. According to Forbes, the likelihood of videos—rather than just content and links—being shared is more than 1,200%! What’s more, search engine optimization (SEO) can be used for videos as well as text. Keywords can be added to a longer video description below a straightforward title. Another item to include is a thumbnail, a small image that engages the customer or prospect to take a few moments to watch your video and interact with your company. Finally, be sure to link or embed your video on your own website, and afterward link to social media sites like LinkedIn or Facebook.