There are many ways to get your website noticed, propelling it to the top of the results in the best-known search engines, and one of the best is on-page search engine optimization (SEO). Read on to learn more about getting your website the attention it deserves.
Start with Solid Content
Good SEO starts with good content. And what makes for good content? It needs to be interesting to your customers and answer a question they have or a problem they need solved. Good content educates the reader about your company and what it can do for them. Consider engaging your readers with a call to action, something they can do, such as subscribing to your newsletter, getting a free quote, or following your blog. Publish new and fresh content regularly to keep readers coming back.
Integrate Keywords and Phrases
The purpose of SEO is to get your site near the top of search engine results, positioning it as a trustworthy website. Consider brainstorming to determine which keywords and phrases would be most relevant for your business, and include them in your copy in an organic way so they are not obvious. Include answers to frequently asked questions during your buyer’s journey. The more specific you can be, such as including your location in the keywords and phrases, the more likely your site is to stand out.
Other Onpage SEO Considerations
Consider including these words and phrases in meta tags (e.g. page titles and section headers). Google and other search engines will crawl your website for these titles, and page descriptions in order to index your set based on keywords they find. For additional tips, read here.
On-page SEO, done correctly, is a cost-effective way to promote your business online. For help in developing your company’s SEO strategy, contact ClikCloud today at 866-474-8515.