{"id":5486,"date":"2018-08-21T16:56:17","date_gmt":"2018-08-21T23:56:17","guid":{"rendered":"http:\/\/clikcloud.com\/?p=5048"},"modified":"2018-08-21T18:26:19","modified_gmt":"2018-08-22T01:26:19","slug":"four-perfect-call-to-action-formulas-for-all-website-and-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/clikcloud.net\/3gtelco\/four-perfect-call-to-action-formulas-for-all-website-and-email-marketing-campaigns\/","title":{"rendered":"Four Perfect Call to Action Formulas for all Website and Email Marketing Campaigns"},"content":{"rendered":"

Most visitors who read your website\u2019s headline also read your Call to Action (CTA). \u00a0Experts agree that copy, content, landing pages and emails with a single call-to-action increased clicks and sales. What\u2019s more, adding a CTA to your blog or newsletter can increase engagement with your customers and prospects. <\/span><\/p>\n

Do you have a solid Call to action on your website, blog or newsletter? If not, you are with most digital marketers who don\u2019t. If so, ClikCloud has the answers. Read more to find out how these top four offers can increase your lead generation\u2026 <\/span><\/p>\n

1. \u201cGet Your Free Consultation Today\u201d<\/span><\/h2>\n

Rather than using \u201ccall now\u201d or \u201ccontact us today\u201d offer a consultation as a unique and assertive offering that you share with your customers and prospects to motivate them to take action. Immediately. If you add in testimonials from existing customers who can validate your capability, that increases the trust factor and increases the clicks.<\/span><\/p>\n

Pro tip: <\/b>Include an imperative verb in order to strengthen the action that you want taken. Popular imperative verbs that you might like to use include \u2018Today\u2019, \u2018Now\u2019, \u2018Please\u2019, \u2018Get\u2019 or \u2018ASAP.\u2019<\/span><\/p>\n

2. \u201cFree\u2026\u201d – Virtually Anything Else For Free<\/span><\/h2>\n

If a free consultation doesn\u2019t really fit with your business model, no problem. Instead, you can insert something more relevant after \u201cfree\u2026\u201d The words \u201cfree\u201d or \u201cfreebie\u201d immediately grab your audience\u2019s attention and trigger action. Here are few freebie examples: \u2018Free eBook\u2019, \u2018Free Consultation Free\u2019\u2019, \u2018Free Trial\u2019.<\/span><\/p>\n

3. \u201cSign Up Now\u201d Button <\/span><\/h2>\n

This simple yet effective CTA is particularly useful if you send e-newsletters, and can be easily added using ClikCloud\u2019s email marketing service. You can slightly alter this button to further entice your audience by adding a direct benefit in between \u201cSign Up\u2026\u201d and \u00a0\u201c…Now\u201d (e.g., \u201cSign Up To Stay Informed Now\u201d or \u201cSign Up For Quality Content Now\u201d).<\/span><\/p>\n

4. \u201cView Our Pretty Packages\u201d Button<\/span><\/h2>\n

For companies who offer a range of services and packages (e.g., Cybersecurity bundle or Dark Web Assessment), you can lead potential buyers straight to the numbers and details with this button. This is particularly effective on content-heavy websites because it allows potential buyers in a hurry to find what they need without having to sort through the whole site. \u00a0\u00a0\u00a0<\/span><\/p>\n

Pro tip:<\/b> Don\u2019t be afraid to play with your words. Experiment with alliteration or insert words that might not make perfect sense and that way you\u2019ll see a spike in CTA engagement, based on customer curiosity. <\/span><\/p>\n

Once you\u2019ve formulated your flawless CTA then you\u2019ll need to spend some time thinking about its design – what it will look like, and if it\u2019s mobile friendly. Important aspects include text and button color, size, placement and font.<\/span><\/p>\n

To find out how you can improve your \u201ccalls to action\u201d in your digital marketing program, <\/span>contact ClikCloud today<\/span><\/a>!<\/span><\/p>\n

The post Four Perfect Call to Action Formulas for all Website and Email Marketing Campaigns<\/a> appeared first on ClikCloud<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most visitors who read your website’s headline also read your Call to Action (CTA).  Experts agree that copy, content, landing pages and emails with a single call-to-action increased clicks and sales. What’s more, adding a CTA to your blog or newsletter can increase engagement with your customers and prospects.<\/p>\n

The post Four Perfect Call to Action Formulas for all Website and Email Marketing Campaigns<\/a> appeared first on ClikCloud<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":5407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[194,181],"tags":[133,78],"yoast_head":"\nFour Perfect Call to Action Formulas for all Website and Email Marketing Campaigns<\/title>\n<meta name=\"description\" content=\"Most visitors who read your website’s headline also read your Call to Action (CTA).  Experts agree that copy, content, landing pages and emails with a single call-to-action increased clicks and sales. What’s more, adding a CTA to your blog or newsletter can increase engagement with your customers and prospects. 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