{"id":5518,"date":"2018-11-15T15:36:49","date_gmt":"2018-11-15T22:36:49","guid":{"rendered":"http:\/\/clikcloud.com\/?p=5678"},"modified":"2018-11-15T18:01:52","modified_gmt":"2018-11-16T01:01:52","slug":"four-digital-marketing-trends-you-need-to-know-about-during-the-holidays","status":"publish","type":"post","link":"https:\/\/clikcloud.net\/3gtelco\/four-digital-marketing-trends-you-need-to-know-about-during-the-holidays\/","title":{"rendered":"Four Digital Marketing Trends You Need to Know About During the Holidays"},"content":{"rendered":"

With the holidays approaching, more companies will turn to the web to take advantage of digital trends such as increased online traffic, services requests, sales, and business in general. Here are the top four essential digital trends that will get you into the new year with less stress.<\/span><\/p>\n

Personalization via Chatbots<\/span><\/h2>\n

Most website visitors consider live chat very useful and confirm that websites with a live chat function improve business outcomes and reduce stress levels related to customer support. On top of that, every day we\u2019re seeing more and more leading business websites with automated or live virtual chat functionality, allowing website users to find solutions immediately. <\/span><\/p>\n

Read here<\/span><\/a> to learn more about the benefits of live chat, or check out ClikCloud\u2019s chat bundles if you’re ready to give it a go. <\/span><\/p>\n

Facebook and Instagram Stories<\/span><\/h2>\n

Facebook and Instagram have a handy feature where you create stories attached to your company\u2019s social media page on these platforms. For those of you wondering what a social media \u2018story\u2019 is, it functions much like the social media platform Snapchat, where you can capture unique photos and videos and upload them temporarily to your account. <\/span><\/p>\n

Not only does it strengthen your brand identity, but it\u2019s also a great way to grow interactivity between your brand and audience, and features like private messaging and \u2018viewed by\u2019 allow for personalized interaction and insight on who\u2019s watching. If you\u2019re short on visual content ideas to share on social media, consider sharing interesting parts of your company culture, special offers, educational content, and a behind-the-scenes look at services.<\/span><\/p>\n

Mobile Responsive User Experience<\/span><\/h2>\n

Research shows that more than half of shopping-related searches happened on mobile devices. What’s more, conversions fall by up to 20% for every one-second delay of mobile page load time. These statistics reinforce the fact that mobile-based searches and responsive websites have become the new standard; for most businesses, not having a mobile responsive website is as risky as having no website at all. <\/span><\/p>\n

If you\u2019re not sure whether your website is mobile friendly then take a look at it via your smartphone right now. Is your website easy to navigate? Do the images load? Do they resize to suit the screen you\u2019re using? Are the buttons working? If you\u2019ve answered \u201cno\u201d to any of these questions then there\u2019s a good chance that your website isn\u2019t mobile responsive. <\/span>Contact us for help.<\/span><\/a><\/p>\n

SEO and Content Marketing<\/span><\/h2>\n

Search Engine Optimisation and Content Marketing will never go out of fashion, however, with ever-developing search algorithms and user interface formats, there are always new techniques and best practices we should be aware of. For advice on \u2018what not to do\u2019 when it comes to SEO this season – check out our most recent online marketing blog <\/span>here<\/span><\/a>.<\/span><\/p>\n

Get your digital marketing strategy ready for the holidays. At ClikCloud we are ready to help with all of your Website, blog, email marketing, and social media needs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

With the holidays approaching, more companies will turn to the web to take advantage of digital trends such as increased online traffic, services requests, sales, and business in general. Here are the top four essential digital trends that will get you into the new year with less stress.<\/p>\n","protected":false},"author":1,"featured_media":5520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,189],"tags":[133],"yoast_head":"\nFour Digital Marketing Trends You Need to Know About During the Holidays<\/title>\n<meta name=\"description\" content=\"With the holidays approaching, more companies will turn to the web to take advantage of digital trends such as increased online traffic, services requests, sales, and business in general. 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