{"id":5580,"date":"2019-05-28T07:46:48","date_gmt":"2019-05-28T14:46:48","guid":{"rendered":"http:\/\/clikcloud.com\/?p=5831"},"modified":"2019-05-28T08:01:58","modified_gmt":"2019-05-28T15:01:58","slug":"five-essentials-for-your-website-2","status":"publish","type":"post","link":"https:\/\/clikcloud.net\/3gtelco\/five-essentials-for-your-website-2\/","title":{"rendered":"Five Essentials for Your Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Think of the last great website you saw. What made it stand out? The content might have captivated, the images might have jumped off the page, or the color scheme might have been appealing. Perhaps it was the ease of use or free resources offered. Think of these features and read on to learn more about how to make a fantastic website for your business.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Start with a Strong Headline<\/span><\/h2>\n<p>Your website homepage has about three seconds to grab a visitor\u2019s attention. The goal, ultimately, is to lead visitors further down the funnel, to become customers. A simple, concise headline of just a few words can catch the reader\u2019s attention and make them want to learn more. Use sub-headlines to go into more detail, such as addressing a specific problem a visitor might have.<\/p>\n<h2><span style=\"font-weight: 400;\">Compelling, Interactive Content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the reader continues scrolling down the page, they should learn more about your story and what you can do to help them. Include some information about how your company came to be, and about its continuing story since. Also, consider offering free resources, such as an e-book or whitepaper. Regardless of what content you include, make it easy to see and navigate.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mobile-Optimized<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Visitors no longer just sit in front of a computer at their desk. Instead, they often use their phones or tablets while out and about, and your website should be mobile-optimized so potential customers can see all your content. Make the text easy to see, while reducing images to a size that will fit a mobile screen.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Easy to Navigate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One way to make your site easy to navigate is putting all headings on your homepage, as though they are doors to areas containing additional interesting content. If you include buttons on your website such as \u201csearch\u201d or \u201csubscribe,\u201d put white space around them to make them easier to use, to get more information or to be put on the subscribers\u2019 list.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Clear Calls to Action<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What do you want your readers\u2019 next step to be? How can you lead them toward conversion? A clear call to action could be an invitation to be on the subscriber list, or to get a free quote or initial consultation. Perhaps you can also include a link to a whitepaper with information they can use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of your website is to turn visitors into leads and leads into conversions. Contact ClikCloud today to learn more about creating a winning website. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think of the last great website you saw. What made it stand out? The content might have captivated, the images might have jumped off the page, or the color scheme might have been appealing. Perhaps it was the ease of use or free resources offered. Think of these features and read on&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five Essentials for Your Website<\/title>\n<meta name=\"description\" content=\"Think of the last great website you saw. What made it stand out? The content might have captivated, the images might have jumped off the page, or the color scheme might have been appealing. Perhaps it was the ease of use or free resources offered. 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