It’s likely if you don’t already have an email campaign underway, you will soon. Keeping your email subscribers’ data safe, and in compliance with certain regulations, is of paramount importance for your business and brand. Read on to learn more about how to keep your email subscriber list healthy, safe, and in compliance.
Maintain a Quality List
Ads abound for email lists that you can purchase, but how do you know those addresses are legitimate, and that your email won’t go into the recipient’s spam folder? Chances are, you won’t know who you are communicating with when buying a list. Isn’t it better to have a self-curated list with email addresses of people you know? The best email lists emphasize quality, not quantity, and contain addresses of people you know personally. A healthy, quality list of addresses will ensure your content will reach its target and not “bounce back”–or worse, go into the spam folder. Having your emails tagged as “spam” will make you seem less trustworthy.
Make Sure Customer Data is Safe
Not only does having a quality email list represent your company well, but promotes trust. Do customers own their data and determine how it’s used? First, let customers know what you do with their data, and make sure it’s easy for them to opt-in, or opt-out. For example, including an “unsubscribe” button that’s easy to see makes it easier for your customer. Many regulations like GDPR require documentation of which recipients opt-in or opt-out. Following regulations applicable to your organization will go a long way toward implementing data safety practices.
Complying with Regulations
In the past few years, numerous data-safety regulations have come into being, with the intent of helping consumers take a proactive role in how their data is treated. Within the United States, the California Consumer Privacy Act (CCPA) was instituted in 2018. Companies with customers all over the world need to comply with GDPR (Global Data Protection Regulation), one of the most stringent. Regulations like PCI-DSS and HIPAA have been effective for quite a while. Depending on your business, you may be required to follow one or more of these regulations. One effective way of remaining in compliance is segmenting your overall email list, depending on which regulations apply to your subscribers. For instance, one segment might be for California subscribers and another for addresses in Europe.
To keep your company and its brand trustworthy, following best practices for data protection and using a quality subscriber list will position you to keep customers’ data safe. To learn more about what steps to take for safeguarding customer data, contact ClikCloud today.
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