Now is the time for New Year’s resolutions. What does your company resolve to do about website security in the coming year? Read on to learn what you can do to provide a positive and secure user experience for your customers, in 2025 and beyond.
The need for a secure website seems self-explanatory, but the overall goal is to protect your business and your customer data, while providing a user experience that will keep customers coming back. Because your website is a key component to your brand, uptime is imperative. So is website security in order to provide your customers and prospects a sense of trust. Having your website available and avoiding costly downtime also keeps user experience positive. By securing your website, you will also experience the benefit of a high search engine optimization ranking and a good reputation. Technical tools, along with best practices, will help you combat the threats to website security.
What’s Needed for Website Security
Securing your website from common threats involves a combination of tools, policies and best practices. Tools include web application firewalls, updated plug-ins and themes, and a secure socket layer (SSL) certificate. The web application firewall (WAF) filters out bad traffic that can crowd your website and slow its performance or take it down entirely. A Secure Socket Layer certificate verifies your website’s authenticity and enables encryption of the traffic between a user’s browser and your website server. Updating plug-ins and themes helps you access new features along with security updates.
Along with technical tools, best practices for security can help safeguard your website and its data. Beyond the tools, access control and user management practices will keep data safe, by preventing unintended access. Password management protects your website and its users by ensuring users develop and maintain unique, hard-to-guess passwords and that passwords are changed regularly. Backing up your website helps keep it always available.
Perform a Website Security Audit
The start of a new year is a good time to perform a website security audit. Do you have your plug-ins and themes up to date? Is your website application firewall working like it should, filtering out the wrong kinds of traffic? Does your website have an SSL certificate? Also, you might need to review user permissions so you know that access requests are legitimate.
Website security is a vital part of your company’s digital marketing, to provide a positive experience to visitors and avoid financial and reputational loss. For help with your website security strategy, contact ClikCloud today.
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