Your website is your brand’s storefront. When it goes down—whether from a server crash or a ransomware attack—your business grinds to a halt. Lost revenue, shaken customer trust, and a damaged reputation are just the beginning.
In today’s digital-first world, basic website backups aren’t enough. You need cyber resilience: a strategy that ensures not just data recovery, but rapid restoration of operations.
The Real Cost of Website Downtime
For SMBs, downtime can cost $50,000–$100,000 per hour. Even a short outage can send customers fleeing to competitors. In fact, 37% of businesses lose customers after a website failure, and 44% report reputational damage.
Why Website Security Needs a Modern Backup Strategy
Today’s threats go far beyond hardware failure:
- Ransomware & Malware: SMBs are prime targets, with attacks often designed to hijack your website to further deliver ransomeware and malware. Without a resilient solution, recovery can take up to 21 days—a devastating delay.
- Cloud & SaaS Vulnerabilities: Platforms like Microsoft 365 and Salesforce don’t guarantee data recovery. Accidental deletions or insider threats require third-party backup solutions.
- Backup Blind Spots: Over half of businesses discover corrupted or incomplete backups only during a crisis. If your backup fails when you need it most, it’s as good as no backup at all.
The Gold Standard: Business Continuity for Website Protection
To truly safeguard your website and brand, follow these best practices:
Automated & Encrypted Backups
Back up your website databases, system files, and financial records daily. Use encryption and granular recovery options to protect sensitive data and ensure compliance.
Failover Site Readiness
Be prepared with a failover website that can go live instantly if your primary site goes down. This keeps your business online and your brand reputation intact.
Verified Recovery Testing
Regularly test and verify your backups through automated recovery drills. Confirm your Recovery Time Objective (RTO) aligns with business needs—because if you’re not testing, you’re only guessing.
Ready to Protect Your Website?
Don’t wait for a crisis to find out your backup strategy isn’t enough. Partner with a trusted MSP to build a resilient website security and business continuity plan that keeps your brand online—no matter what.
👉 Schedule a free website security audit today.
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