More than ever, your company’s website is its brand and can do your digital marketing for you, with quality content and more. Read on to learn more about how to draw visitors to your website, get visitors and become an influencer and thought leader.
Start With Quality Content
Quality content is a vital starting point. Blog posts, newsletters and landing pages all play a part in helping you get your website, and business, noticed. Outstanding content is relevant to your readers, showing them your unique value to customers. It almost goes without saying that well-written content should be free of spelling and typographical errors.
Add a Human Element
Quality content is not limited to text; including images can give your website a personal touch that makes it easy for viewers to connect. Not only that, images of faces can relay confidence and even direct readers toward your call to action.That clear call to action invites readers to interact with you–making a comment on a blog post, subscribing to a newsletter, or visiting your social media sites. Along with quality content, a fast and secure website provides a positive user experience.
Use Search Engine Optimization for Higher Rankings
Another way to direct traffic to your website is using Search Engine Optimization (SEO) to elevate your websites ranking on search engines like Yahoo, Bing and Google. Using keywords in content like blog posts and on landing pages and even titles and tags, is a common SEO practice. Keywords and phrases woven organically through content are white-hat practices that work better than methods such as “keyword stuffing”. Using Search Engine Optimization (SEO) also improves your website’s ranking and helps potential customers find you easily.
Your Link to More Readers
Going further, once you’ve created quality content using ethical SEO techniques, don’t hesitate to include links to other landing pages and even other websites like those of vendors or customers. When you publish a blog post, you can link to social media sites like Facebook, Instagram and LinkedIn. Judicious linking to other websites can position you as one who has done their research and can make you a thought leader or influencer, and others linking to your website can show that your company is a trusted source.
It’s not difficult, using low-cost methods, to give your website and business a greater reach. For more guidance on your web presence, contact ClikCloud today.
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