It’s hard to imagine a company nowadays without a website. Your website has the potential to sell your company’s services while your company pursues overarching goals, provided that website is secure and provides a positive user experience. Read on to learn how a web application firewall can help keep your website and your brand safe.
The Importance of Keeping Your Website Secure
Your website is a key part of your digital marketing strategy. Keeping it working, and working securely, is critical to a positive user experience and a high search engine ranking. Therefore, securing web traffic between users and the internet is vital, since these connections receive a great deal of personally identifiable information–names, addresses, payment card information, and more. Numerous attacks can threaten your website, including:
- Distributed Denial of Service (DDoS) can slow down or even crash your website by flooding it with fake requests, crowding out legitimate access requests. Spoofing of an IP address makes the fake request seem genuine.
- Social engineering attacks, often called “phishing” attacks, wherein a bad actor pretends to be a legitimate entity, tricking users into sharing confidential data like login credentials.
- Malware: Can steal company data or, as in the case of ransomware, make it inaccessible to the company without an expensive payment.
Protect Your Website with a Web Application Firewall (WAF)
A web application firewall (WAF) can help prevent malicious traffic from getting to your website
from the internet. A good WAF serves as a checkpoint, monitoring traffic for viruses and malware. By blocking bad traffic according to preset rules and policies, it can maximize uptime and protect your website from bad actors seeking to steal confidential information.
Your website is a key part of your digital marketing strategy, and web application firewalls can enhance both function and security. Let Clikcloud assist you today.
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