A secure website is a key part of your company’s digital marketing strategy. Read on to learn the benefits of a secure and available website and how to keep yours strong.
The Importance of a Secure Website
Website security is important to your overall brand and reputation. Having an unsecure website could leave you vulnerable to distribution of ransomware or worse. Bad actors could take down your site leaving your website down and leave it inaccessible to visitors.
Methods for Maintaining Website Security
Tools and processes are widely available to protect your website, and keep it available and secure. These include:
- Secure Socket Layer (SSL): A Secure Socket Layer is a security protocol that encrypts data traveling between a web server and a client, making data unreadable even if intercepted. A website’s URL, when an SSL is in place, will show as “https”, helping enhance customer trust by showing that the site is secure.
- Data Compliance: Adhering to legal ethical and data-privacy regulations safeguards user data, and keeps your website secure. Also, keep software and patches up to date to address security flaws such as network holes.
- Website Monitoring: This technology is available in the cloud and can be automated or manual. Not only does it tell you how well your website is working, it points up any anomalies that could indicate a possible attack. Then, admins can take action before a problem becomes an incident.Tools such as Pingdom can survey your website’s performance.
- Web Application Firewall (WAF): This barrier protects specific web applications from attack, by monitoring and controlling incoming and outgoing traffic. It can keep malicious code from getting into your network, and block illegitimate traffic.
- Data Backup: Making copies of website data and storing them in a safe place helps your website get back up and running if it’s taken offline. If you have a security incident, intact and uncorrupted data can be accessed to keep your website available and secure.
Maintaining a secure website shields your company from financial and reputational loss keeps you safe and gives visitors a positive customer experience. For assistance with website security, contact ClikCloud today.
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