How can you be sure your website is reaching and engaging visitors? Not only do you want it to be seen, but to be seen well. That is, it needs to be easy to find and easy to use. Read on to learn more about optimizing your website to get the results you want.


Getting Your Website Noticed


How to ensure your website lands at the top of the search engine results page (SERP)? Search engine optimization, with its use of keywords in website content as well as image and video tags and headings, is the way to accomplish this goal. Content, like that on your website and blog, should be high quality, with keywords included organically throughout. On the other hand, you need to avoid the practice of “keyword stuffing” (using keywords inappropriately) so your content is not flagged by search engines. Google, a popular search engine, gives a quality score based on the content of your ads and landing pages, to show what you do well and what needs improvement. The more relevant keywords you use, the higher your score. Not only do you need to optimize your content itself, but the appearance of your website. 


Mobile Optimization Enhances User Experience


Your website ideally loads within a few seconds.Many visitors could leave your website if the wait is more than two or three seconds, perhaps even less for viewing on phones and tablets. Not having your website load as quickly as possible can cause you leads and conversions. Once your website loads, the user needs to navigate it easily. Does the visitor have to zoom in on portions of your content to read it, or does the text size adjust according to the device used? Part of content is a clear call-to-action, and your website also needs to make it easy for the visitor to take action–click on a link, subscribe to a newsletter, or whatever action you wish readers to take. Is your contact information easy to locate, if you hope for customers to call you? Compressing images on your screen can make them viewable. 


Practicing Mobile Search Engine Optimization


Rather than one type of optimization preceding the other, the two should operate hand-in-hand. Providing solid content with relevant keywords, and including these keywords in tags and descriptions can help your site get noticed. Mobile search engine optimization can help keep customers coming back and buying from your mobile website, where a high percentage of customers make their purchases. Including local keywords can be especially helpful, since many people look up businesses using keywords such as “near me” or “open now”. Turning to a professional for assistance can be invaluable when learning how to optimize SEO for your mobile site.


Optimizing your website is crucial for your digital marketing and business success. For a free website review, contact ClikCloud today.