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Good Content is King in Digital Marketing

Good Content is King in Digital Marketing

A digital marketing plan has many parts–good content, search engine optimization and mobile optimization, among others. At the heart of digital marketing is relevant, engaging and compelling content. Good content tells the story of your company, and what’s more,...
How Much to Spend on Digital Marketing

How Much to Spend on Digital Marketing

It depends. That’s the short answer. Where you spend your digital marketing budget may take priority over how much, in all, you spend. Deciding where to allocate your budget requires an analysis of numerous factors: your business size and type; your company’s goals;...