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Use Google My Business to Reach Customers

Use Google My Business to Reach Customers

Imagine a free tool that allows your business to be present on the web in an easy, accessible way. Thanks to Google My Business, you can get your business seen and valued for its uniqueness, as well as communicate with customers and increase search engine rankings....
Building a Digital Marketing Strategy

Building a Digital Marketing Strategy

Digital marketing, as ever, is a key part of your business’ whole marketing plan. You may have even been doing the various things that are part of digital marketing but without an integrated strategy. Read on to learn more about developing a plan for achieving your...
Building a Digital Marketing Strategy

Building a Digital Marketing Strategy

Digital marketing, as ever, is a key part of your business’ whole marketing plan. You may have even been doing the various things that are part of digital marketing but without an integrated strategy. Read on to learn more about developing a plan for achieving your...
Good Content is King in Digital Marketing

Good Content is King in Digital Marketing

A digital marketing plan has many parts–good content, search engine optimization and mobile optimization, among others. At the heart of digital marketing is relevant, engaging and compelling content. Good content tells the story of your company, and what’s more,...
How Much to Spend on Digital Marketing

How Much to Spend on Digital Marketing

It depends. That’s the short answer. Where you spend your digital marketing budget may take priority over how much, in all, you spend. Deciding where to allocate your budget requires an analysis of numerous factors: your business size and type; your company’s goals;...