by clikcloud | Jan 17, 2023 | customer persona, Digital Marketing
Do you know who your “ideal” customer is? What are they looking for that you can provide? How do you find out? Read on to learn more about developing a customer persona–making your ideal customer real and specific, and marketing effectively to them. Benefits of...
by clikcloud | Jan 17, 2023 | cyber attack, cyber threat, SMB Technology, Technology News
Attacks and threats producing attacks continue to occur. How can your company keep up, and protect itself from financial, legal and other consequences? Cyber resilience, the ability to recover from a cyber attack, involves people and processes even more than...
by clikcloud | Jan 11, 2023 | cybersecurity, SMB Technology, Technology News
How do you know if your company’s cybersecurity efforts are working? Is the lack of a data breach enough to tell you that you’re doing well? Maybe, maybe not. Read on to learn about analyzing your risks and using that information to keep your systems and data safe,...
by clikcloud | Dec 14, 2022 | Digital Marketing, Email Marketing, SMB Technology, Technology News
Email is a cornerstone of digital marketing for many businesses, and making a newsletter a part of your email campaign is an inexpensive yet potentially rewarding way to communicate with both present and future customers. Read on to learn more about how a newsletter...
by clikcloud | Dec 8, 2022 | cyber attack, cybersecurity, SMB Technology, Technology News
When it comes to cybersecurity, tools and technology help. What can help even more is making cybersecurity a part of company culture, to the point of safety becoming second nature. Read on to learn more about establishing a culture of cybersecurity. The Vital...
by clikcloud | Dec 3, 2022 | SMB Technology, tax expenses, Technology News, technology purchases
What if you could deduct technological expenses, reducing your taxes and availing your business of new technology? According to the IRS, you can deduct a portion of your tax expense for products (sometimes even services) if you deploy the tech in the current tax...
by clikcloud | Nov 15, 2022 | Digital Marketing, linkedin, social media
It’s heard that the average prospect requires seven “touches” (interaction with your company’s website, email newsletters, etc.) to make them your customer. Tools like Google Business can help when it comes to general information (contact info, hours, basic services,...
by clikcloud | Nov 13, 2022 | cyberattacks, cybersecurity, SMB Technology, Technology News
The month of October, designated Cybersecurity Awareness, has passed. This doesn’t mean threats to your network have disappeared; rather, attacks threaten your company’s network, finances and reputation year-round. Read on to learn more about the importance of threat...
by clikcloud | Nov 11, 2022 | cyber attack, cybersecurity, SMB Technology, Technology News
Many companies, while they have defenses against cyberattack, still fight to keep ahead of cyberattacks. What if your company is one of these, and could find a better way to protect your technological assets–data, applications, your network itself–from attack? Read on...
by clikcloud | Nov 3, 2022 | SMB Technology, Technology News
Any time of year, a disaster can happen, disrupting business operations and even threatening your company itself. Statistics show that some small to medium-size businesses close after a disaster; even some of those that reopen may be out of business in a year. Having...
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